Celebrity News January 31, 2025
David Beckham Strips Down to Underwear in Boss One Bodywear Campaign
Mert and Marcus for Boss One Bodywear
David Beckham leaves little to the imagination with his new Boss One Bodywear campaign!
In the new campaign ad, directed by famed photographers Mert and Marcus, David strips off his clothes after returning home to a warehouse apartment in New York City.
Mert and Marcus for Boss One Bodywear
With “In the Air Tonight” playing, Beckham invites the viewer in as he plays pool, works out, and checks his phone in nothing but his briefs!
At the end of the video, Beckham gives quite the view as he’s showering with his Boss briefs on the floor!
In a statement, Beckham joked, “I once said that my bodywear modelling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse. The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
Mert and Marcus for Boss One Bodywear
In response to the sexy campaign, David’s wife Victoria Beckham wrote on Instagram, “My boss🖤😉.”
Daniel Grieder, CEO of Hugo Boss, said, “The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever.”
