The Weeknd Set to Headline Super Bowl Halftime Show
“Blinding Lights” singer The Weeknd is heading to Tampa Bay for the 2021 Pepsi Super Bowl LV Halftime Show!
In a statement, The Weeknd said on Thursday, “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”
The show will be produced by Roc Nation and DPS.
Roc Nation head JAY-Z said, “The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”
PepsiCo Senior Vice President of Sports, Media and Entertainment Adam Harter added, “We can’t wait to welcome multi-award winning artist The Weeknd to the Pepsi Super Bowl LV Halftime Show stage. In collaboration with the NFL and Roc Nation, we continue to reimagine what a Pepsi Halftime Show looks like with some of the biggest musicians in the world. We expect The Weeknd will continue to raise the bar, setting a new precedent both musically and visually for the most-watched performance of the year.”