Jonathan Cheban on Kim K: It’s Like Being Best Friends with Marilyn Monroe
Entrepreneur and businessman Jonathan Cheban is opening up about his friendship with Kim Kardashian in the spring issue of New You magazine, on newsstands Feb. 9.
“When you are best friends with the most famous girl in the world, it's like being best friends with Marilyn [Monroe],” he explained. “People are infatuated and obsessed."
Cheban added, “Everyone wants to be like Kim, even if they aren't gorgeous. They will try in their own version to dress like her. She's very aspirational [sic] because she is a regular girl; she's not a movie star. There are more seasons of the 'Kardashians' than 'I Love Lucy.' 'She's a TV star. This also drives me nuts about people saying, 'Why is she famous?' If you have a TV show for 20 seasons in 180 countries, you would be famous as well, but you do not.”
Jonathan also wants people to know he doesn't just “hang out with Kim all day.”
“No, I'm working on 39 businesses. It drives me nuts. I've been working since I was a kid,” he said. “I had my own company when I was 23 years old, worked with Diddy and J. Lo and Mariah and did a million events with them.”
He also talked about his latest project, developing the pop culture program for the International School of New York in Trump Towers.
“Wealthy kids from all over the world will learn things about private aviation, social media, quality of diamonds, types of caviar, mixed in with economics and other fundamental undergrad and grad classes,” Jonathan said. “This is the social stuff you need to know to survive in a city like this with a lot of money. If you are buying a diamond you need to know the clarity and if you are buying a private jet you need to know the different leathers and seats. I'll basically be the Dean of Pop Culture at the school."
Cheban is also developing a new “Lifestyles of the Rich and Famous”-style TV show.
“Did you ever watch Guy Fieri's show, 'Diners, Drive-Ins, and Dives?' This is the opposite,” he said. “People want to know where Beyoncé sits at a hot restaurant. It's not about billion-dollar houses; no one cares about that. They want to know where the hot stuff is and nobody knows better than me. I live it!”