As the new brand ambassador for Hilfiger, Rafa is appearing in ads and just wowed crowds at a high-profile launch event in New York this week billed as "Strip Tennis." At the event, Nadal played a friendly game of tennis against some models. In spite of his prowess, he wound up out of most of his clothes.
"Strip Tennis" host Jane Lynch observed, "We’re doing reverse sexism here. This is great. Especially the part about Rafa in his underwear. Because that could turn a girl straight, if you know what I mean."
Rafa is courting new consumers for Tommy Hilfiger. [Cred: Tommy Hilfiger]
The 14-time Grand Slam champ says, "I've always admired Tommy Hilfiger's cool, all-American designs, which are sophisticated and easy to wear, and I'm excited to be partnering with the brand."