For the month-long campaign, he enlisted the help of forty-nine of his superfans, who were sent a personal DM with a lyric from the song and a clock, which showed a different time. When the fans tweet about their surprise, they are also collectively pulling together the song by using the time on each clock.
Check out some of the DMs that Justin sent to his diehard fans!
GUYS JUSTIN RANDOMLY MESSAGED ME. HE HASNT NOTICED ME IN YEARS! pic.twitter.com/Tcgrpcsqp0— Justin Bieber Life (@RespectJustinB) August 19, 2015