Diddy and Mark Wahlberg Set Record for Biggest Water Launch
Actor/producer Mark Wahlberg and entertainment powerhouse Sean “Diddy” Combs have turned the beverage industry upside down with the launch of their newest venture, water brand AQUAhydrate.
Kicking things off with a press conference packed wall-to-wall with top media, Wahlberg and Combs launched their new brand and secured two billion media impressions in 48 hours!
Through countless press hits and a virtual “takeover” of social media, AQUAhydrate has quickly secured its place as a serious contender in the bottled water category.
“We are here to make an impact and show the world we are serious about AQUAhydrate,” said Combs. “When I commit to something, I put everything I have behind it. Mark and I are very passionate about AQUAhydrate and the balance it brings to our lives. Mark my words, we will be number one and I challenge anyone to find a better product!”
“I have believed in this brand from day one, so I am thrilled with the overwhelming response,” added Wahlberg. “This is what happens when you've got the right product and the right team behind it. We are excited for the future of AQUAhydrate and where we will take things next.”
Wahlberg and Combs will continue to be very involved in the management of the company, marketing strategies, and key retailer visits.