Celebrity News

Kate Upton Sizzles in Sam Edelman’s Shoe Ads

Supermodel Kate Upton is the new face of the New York-based Sam Edelman footwear brand.

The campaign, which will run for six months, pays tribute to Edelman’s urban heritage and is part of a larger strategy for the brand as it strives to grow into a lifestyle player.

ZKpTMz9A6dVuXMyZA69857speV70jK3MjSkt96cNOqg,XOI3ZhGM_xfoznzu9ebkCU4BVhHkvjFjL0pr63n_FX8

“It felt like the right time,” Sam Edelman, designer and Division President told WWD. “We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl.”

Check out the behind-the-scenes footage of the photo shoot!

Comments