Supermodel Kate Upton is the new face of the New York-based Sam Edelman footwear brand.

Kate Upton Sizzles in Sam Edelman’s Shoe Ads
Sam Edelman Shoes
The campaign, which will run for six months, pays tribute to Edelman’s urban heritage and is part of a larger strategy for the brand as it strives to grow into a lifestyle player.

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“It felt like the right time,” Sam Edelman, designer and Division President told WWD. “We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl.”

Check out the behind-the-scenes footage of the photo shoot!

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