EIF, the team behind Stand Up To Cancer, is hoping to shake things up in education with a new campaign called Think It Up!
The initiative will kickoff with a star-studded telecast airing simultaneously on ABC, NBC, CBS and FOX on Friday, September 11.
A-listers like Scarlett Johannson, Ryan Seacrest, Matthew McConaughey, Stephen Colbert and Gwyneth Paltrow are already signed on to participate.
Think It Up aims to reignite the American public’s optimism about the potential of education as a pathway to success, and launch a new movement to support the nation’s young people, teachers and schools.
Learn more at ThinkItUp.org.