Television April 09, 2012
Nintendo Meets Joel McHale in Viral Ad
Nintendo partnered with comedian and "Talk Soup" host Joel McHale for a hilarious viral campaign for the Nintendo 3DS, which spoofs how to sell products in an organic way.
In the video, the NBC's "Community" star hangs out with Mario and Luigi, and a bevy of sexy models -- every nerd's dream!
The ad was directed by Comedy Central's Jesse Selwyn, written by Boyd Vico and Brad Stevens (who also stars in the video) and produced by John Koch.