Doug Pitt is taking a page from his older brother Brad’s playbook, recreating his famous scene from “Se7en.”
The younger Pitt stars in a commercial, aptly called “6ix,” for Missouri’s Mother’s Brewing Company.
The commercial parodies “Se7en’s” memorable “What’s in the box?” scene, featuring Doug as a character similar to Brad’s Det. David Mills.
While David Fincher’s 1995 thriller ended with Mills’ wife’s head in the box, the ad is G-rated. Instead, Mills finds Mother’s Brewing’s new Doin’ Good orange wheat ale.
At the end of the video, Mother’s says they found inspiration in Springfield’s “famous other brother Doug Pitt,” and praised the “community leader” for founding his charity Care to Learn, which offers health, hunger and hygiene help to children.
The beer company also revealed they will be donating a portion of sales to charity.