Kanye West’s ‘Wolves’ Music Video Is All About Kim Kardashian & Balmain

Aside from Kim, Kanye had well-known models Alessandra Ambrosio, Cindy Crawford, and Joan Smalls sporting Balmain in the video, which also featured Sia and Frank Ocean. Watch the NSFW video!

The music video is also serving as the new campaign video for Balmain's Fall/Winter 2016 collection. The brand's creative director Olivier Rousteing worked closely with Kanye to fuse the song and the fashion into the seven minute video. Rousteing said a statement, "It was shot right after the Met Ball. Pascal [Dangin], Steven [Klein] and I pulled together as many members of the 'Balmain Army' who were in town and we spent two days creating a true collaboration — beginning with a riff on a Balmain after-party, and mixing dance, music, lyrics, photography and fashion in a new way that reflects the unique, diverse and modern side of this historic house. I couldn't be happier with the result — or more grateful to all who played a part in its creation.”

He shared with Vogue, "When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim — I was just like, 'Wow.' It's an interesting collaboration every time that we work together, I mean, it's just incredible."