February 04, 2015
Watch! Charli XCX Gives Back to Her Fans in an 'Out of the Blue' Way
Pepsi is teaming up with singer/songwriter Charli XCX and rock band Fall Out Boy for a new campaign called "Out of the Blue," which gives fans a chance to have a once-in-a-lifetime music experience, like when Charli XCX showed up to one of her fan's houses with a karaoke machine.
The campaign launches at the 57th Annual Grammy Awards, and will continue for 100 days, with Pepsi awarding a fan each day with a unique musical experience, including backstage passes, artist meet-and-greets, and more.
Check it out!
