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October 03, 2008
Alba and Panettiere's New Political PSA
Hollywood starlets Jessica Alba and Hayden Panettiere star in a new satirical PSA for Declare Yourself. The PSA is in addition to the "Only You Can Silence Yourself" campaign aimed at 18 to 29-year-old voters.
In the video, Alba hosts a home-shopping channel show and is selling "The Muzzler 2008." This is the same Hannibal Lector-esque mask shown in Alba's disturbing Declare Yourself print/web/ad. Alba describes the features of the The Muzzler, and Panettiere comically emphasizes the mask's ability to stifle both the consumer's voice and vote.