Watch! Most Talked-About Super Bowl Commercials 2026

Check out the most talked-about Super Bowl LX commercials!

Only part of the Super Bowl action took place on the field — the rest was in the commercial breaks, which packed in plenty of star power! “Extra’s” Mona Kosar Abdi is joined by USA Today’s Ralphie Aversa to break down the top 5 spots according to USA Today’s Ad Meter 2026.

Keep reading for more on this year's commercials!

This year, George Clooney teamed up with Grubhub, which will “eat the fees” and get rid of the delivery and service fees on $50-plus restaurant orders.

In an ad for Grubhub’s competitor, Uber Eats, Matthew McConaughey and Bradley Cooper butt heads while talking about the correlation between food and football. “The White Lotus” star Parker Posey even makes a cameo in the ad!

Instacart’s ad features Ben Stiller and Benson Boone going back in time as disco pop performers while promoting the service’s “Preference Picker.”

Ben Affleck joined forces with Dunkin’ again, but this time he’s trying to convince Jennifer Aniston, Matt LeBlanc and Jason Alexander to release a VHS.

The full Dunkin' commercial aired during the Super Bowl revealing the VHS tape had the pilot for "Good Will Dunkin."

Lady Gaga reimagines Mr. Rogers' "Won't You Be My Neighbor" for Rocket and Redfin for a commercial that pulls at the heart strings.

Get a behind the scenes look at Lady Gaga's process.

Fanatics Sportsbook enlisted Kendall Jenner’s help, who pokes fun at her love life and her NBA ex-boyfriends. She said, “Any basketball player who dates me kinda hits a rough patch. While the world’s been talking about it, I’ve been betting on it.”

Chris Hemsworth and his wife Elsa Pataky joined forces for an Alexa+ commercial. In the ad, Chris fears that Alexa+ is out to get him, but eventually realizes it's there to help him with everyday tasks.

Melissa McCarthy is showing off her Spanish while taking part in an e.l.f. cosmetics ad, which has her doing a telenovela-inspired bit!

In an ad for Hellmann’s, Andy Samberg transforms into “Meal Diamond” while singing a song called “Sweet Sandwich Time,” a spoof of Neil Diamond’s “Sweet Caroline.” Elle Fanning also appears in the commercial.

Post Malone, Peyton Manning and Shane Gillis are reuniting for another Bud Light commercial. In the new ad, the three are wedding guests who see a Bud Light keg rolling down a hill after slipping off a dolly. They run after the keg as Whitney Houston’s hit song “I Will Always Love You” plays.

Michelob’s ad has Kurt Russell playing a ski instructor who teaches a slow skier, played by Lewis Pullman, how to beat his friends down a slope. 

In a Bosch ad, Guy Fieri goes through the ultimate transformation. 

Charli XCX and Rachel Sennott are promoting party vibes in a college lecture hall for a poppi commercial.

Adrien Brody took "Extra” behind the scenes for his TurboTax commercial.

He shared, "I play a TurboTax expert and I'm immersed in the dramatic tension of that responsibility, but the gag is, there is no drama."