Watt said in a statement, "Mizzen+Main came into the picture and really changed everything. With a dress shirt that keeps me cool and moves easy, I finally have the proper clothes for when I go on a road trip with the team or nice dinner or function. When it's time to dress up in something a little bit more than a football uniform, my go to is Mizzen+Main."
The brand’s Co-Founder and CEO Kevin Lavelle added, "J.J. is an incredible athlete who works as hard off the field as he does on. J.J. is both humble and the hardest working man in the NFL with a relentless focus on performing at the highest level of the sport. All the while, he is a family man who gives back to his community and seeks to make everyone around him better. J.J. embodies everything that we stand for as we build the next great American brand. We are proud to manufacture apparel at the intersection of advanced performance and classic style, exceeding the expectations of elite athletes like J.J. and modern men everywhere."
Mizzen+Main has also become a favorite among other well-known athletes, such as CrossFit champion Jason Khalipa, New Orleans Saints quarterback Drew Brees, Cleveland Browns wide receiver Brian Hartline, and Washington Nationals shortstop Ian Desmond.