Health & Beauty

Plus-Size Beauty Tess Holliday Goes Sexy Glam in New Ad Campaign

Plus-Size Beauty Tess Holliday Goes Sexy Glam in New Ad Campaign
Torrid

Model Tess Holliday showed her flirty side in a new ad campaign for Torrid, which highlights the popular plus-size clothing brand’s spring collection.

In a behind-the-scenes look at the photo shoot, Holliday, who recently announced a partnership with MiLK Model Management, said she began shopping at Torrid when she was 15.

She said, "I've learned through modeling that there were so many options with clothing in the plus-size community. Years ago we were really limited, but now with companies like Torrid and other brands there are so many options to shop for your body."

With over 500,000 followers on Instagram, Holliday, who is a size 22, is spearheading the #effyourbeautystandards campaign, a movement that calls for men and women to embrace their individual body types and beauty at whatever size.

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Holliday explained, "I'm a firm believer that everyone should dress how they want to dress and rock what they want to rock. It's part of why I started my #effyourbeautystandards movement. It's really all about being yourself. The more or less you want to wear, you should be able to do it and feel good about yourself and feel sexy and not hold back.”

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