The Devil Baby, which terrified unsuspecting New Yorkers in a new viral marketing campaign for the upcoming horror movie "Devil's Due," joined "Extra's" AJ Calloway in New York to scare a few more unwitting pedestrians.

James Percelay, one of the Devil Baby's creators and co-founder of Thinkmodo, joined AJ to talk about creating the viral marketing stunt.

Check it out!

Watch below for the full video of the Devil Baby Attack!

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