Cliff told his fans via Facebook, "I chose to record the song that's part of the Volkswagen Super Bowl campaign because it has a great message and it is something that people can apply to everyday life."
He added, "I have traveled around the world many times, met all types of people and played in front of millions throughout my career. I have personally seen the positive effects of Reggae music and Jamaican culture. I am a proud Jamaican and stand by this campaign, I feel like people need to focus on peace and unity. Blessed Love!"