Electronics company Vizio unveiled L.A.'s First 3D Sports Bar at South, in Santa Monica on Thursday. The star-studded evening featured 33 Vizio Theater HDTVs covering the bar, as well as Vizio 3D Blu-ray players and tablets.

"Transformers" star Josh Duhamel was among many Hollywood guests invited to the event, along with NBA players Kevin Love and Blake Griffin.

"We want to bring the social setting with 3D into the bars and into the homes," Vizio VP John Schindler said. "We are going to use bars like South to highlight our technology. You can experience 3D with lightweight glasses, no flicker, and no headaches."

Check out the video... 3D glasses not required.

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