Showing a team of horses, grinding gears, and a motorcycle, the ad compares their natural sounds to the relative silence of the GMC Hummer EV, capping things off with stunning imagery of James silently shattering a backboard with a powerful dunk.
"All-Electric. Zero emissions. Zero limits," the spot promises, ending with: "See it 5.20.20." The GMC Hummer EV will be revealed May 20, and will be built at GM's Detroit Hamtramck Assembly in Michigan, with globally sourced parts.
James is proud of the ad, saying in a statement, "Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I'm proud to be a part of announcing the new EV model. The truck may be quiet, but the performance numbers speak for themselves."
Watch the ad now:
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