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Rob Kardashian Launches Halfway Dead Clothing Line

Rob Kardashian Launches Halfway Dead Clothing Line
Instagram Story

Rob Kardashian is launching a new clothing line, and he's doing it with an assist from Kylie Jenner.

Kardashian, 32, officially launched Halfway Dead on Friday, and Kylie modeled a shirt from the line on her Instagram Story. "Wearing @halfwaydead T-shirt last night," she wrote, adding a heart emoji.

Rob reposted the image, People magazine reports.

The line contains graphic tees, hoodies, pants, and more — and it's already a hit! Within hours of the launch, several items were listed as sold out. It follows in the footsteps of his sock brand, Arthur George.

Rob's line is in collaboration with Nicky Diamonds, the creator of Diamond Supply Co.

Diamonds confirmed the items will be limited-edition.