'Extra' Resurrects Devil Baby for a Few More Scares

The Devil Baby, which terrified unsuspecting New Yorkers in a new viral marketing campaign for the upcoming horror movie "Devil's Due," joined "Extra's" AJ Calloway in New York to scare a few more unwitting pedestrians.

James Percelay, one of the Devil Baby's creators and co-founder of Thinkmodo, joined AJ to talk about creating the viral marketing stunt.

The Latest