Kim Kardashian Enlists Heidi Klum, Tyra Banks & Others for Sexy SKIMS Campaign
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Kim Kardashian, 41, is bringing the sexy with her SKIMS Icons campaign!
The reality star enlisted the help of supermodels Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel to help promote her brand’s Fits Everybody Underwear.
Kim appears alongside legendary beauties in the campaign, and she confessed on Instagram, “OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection.”
Heidi, 48, shared pics, too, telling followers she had a “blast” at the photo shoot, adding, “It has been a while since we were all together so it was so special to be reunited. Thank you @kimkardashian for making it happen. 🖤”
Tyra, 48, said she was “intrigued” when Kim called her about the campaign. She admitted, “I hadn’t modeled lingerie and undergarments since I retired from the runway, but it was like riding a bike. The poses came back even fiercer than before!”
Alessandra, 40, shared, “What an amazing time reuniting with my girls and shooting the new @skims campaign,” while Candice, 33, teased, “The posse you never knew you needed…💕” alongside a shot of all the women posing with Kardashian.
Back in 2019, Kim opened up to “Extra’s” Renee Bargh about SKIMS and how invested she is in the designs.
“I feel like I've been a seamstress in my last life, 'cause I would cut these and sew them and it's really important that we have this silicone strip on them so they stay in the right place. I really put my heart and soul into this. We made this fabric ourselves,” she said, adding,, "It's really, I think, unique and special and mostly seamless. Everything that I always wanted in shapewear that wasn't there… we make.”