Lisa Marie Presley's 27-year-old son with ex Danny Keough, Benjamin Keough, died Sunday in Calabasas, California, TMZ reports.
Keough was his rock icon grandfather Elvis Presley's spitting image.
TMZ reports Keough apparently took his own life via self-inflicted shotgun wound. No further details are yet known.
Keough was a budding musician who in 2009 landed a big-bucks record deal and who did some acting, but he otherwise kept a very low profile for being a member of one of America's most famous families.
Along with his parents, he is survived by his sister, actress Riley Keough, his half-sisters, twins Harper Vivienne Ann and Finley Aaron Love, and his grandmother, Priscilla Presley.
Lisa Marie's manager, Roger Widynowski, told "Extra" his client "is entirely heartbroken, inconsolable, and beyond devastated, but trying to stay strong for her 11-year-old twins and her oldest daughter, Riley. She adored that boy. He was the love of her life."