Health & Beauty

Venus Williams Invests Big in Self-Care

Venus Williams Invests Big in Self-Care

Tennis superstar is putting her money where her heart is when it comes to self-care!

Announcing an investment with Asutra that gives her an ownership stake in the company — meaning she will be Chief Brand Officer — Williams is taking the next step in expanding her business footprint.

Williams joins Asutra owner and CEO Stephanie Morimoto in the self-described "woman-owned and woman-led company." Long an advocate for women, Williams said in a press release she was proud to join Asutra, known for "cruelty-free, organic, and natural personal care and pain relief products."

She told WWD, “I love their focus on active self care. Obviously, I live and breathe that, and I was able to use their products as a part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body, and soul. That was a huge appeal for me and just fit right into my lifestyle.”

Venus has already won big with her full-service commercial and residential design firm, V Starr, and her popular EleVen by Venus Williams line. She will bring her business expertise and creative eye to play a collaborative role in building Asutra’s brand and product line.

Asutra is available at, Amazon,,, and CVS stores across the country.