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Kourtney Kardashian Strips Nude to Promote New Project

Kourtney Kardashian knows how to grab her followers’ attention!

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C O M I N G. S O O N. @poosh

A post shared by Kourtney Kardashian (@kourtneykardash) on

She just posed naked – with a strategically placed teacup and laptop – to promote her new project, Poosh. A source tells E! it’s a new lifestyle website.

In the Instagram pic, Kardashian is perched on a bathroom countertop with her hair wrapped in a towel.

She included the caption, “C O M I N G. S O O N. @poosh.”

The @poosh Instagram includes the same photo, as well as the message, “This isn’t a monologue. It’s a dialogue.”

So far, the website is just a sign-up page.

Fans may recall that Poosh is Kourtney’s nickname for daughter Penelope.