News August 15, 2017
Disney Aims to Empower and Inspire with New #DreamBigPrincess Photo Campaign
Check out this new video unveiling Disney's #DreamBigPrincess global photo campaign!
Disney enlisted 19 female photographers from 15 countries to take photos of real girls and women to help empower kids.
Subjects include the youngest-ever speaker at the UN, a gold-medal-winning Chinese Paralympian, and a young surf champion from Brazil.
Disney is also collaborating with Girl Up, a leadership program for girls. For every public post using the #DreamBigPrincess hashtag or "like" of such a post on Facebook, Instagram or Twitter, Disney Worldwide Services will donate $1, for a minimum of $500,000 and maximum of $1 million. The campaign runs August 15 - October 11, 2017.
Disney launched the Dream Big, Princess campaign in 2016, highlighting the inspiring qualities of Disney Princesses.