Exclusive! Jessica Simpson Announces Performance Footwear Line with New Video
On tonight's “Extra,” singer-turned-CEO Jessica Simpson announces a performance footwear line with a special new video, and only we have the exclusive first-look!
“Extra" has learned exclusively that Simpson, in partnership with Sequential Brands Group and licensing partner Camuto Group, will launch a collection of performance footwear that will now be a part of her athleisure line, The Warm Up. This new footwear line will feature modern and feminine designs.
To promote the footwear line, the head of the billion-dollar Jessica Simpson Collection® empire is seen showing off her fit and sexy side in a hot new video to reflect the high energy women need to succeed each day. “I don't always have time to do a quick change from a workout to playing with my kids to going out to lunch or approval meetings,” said Simpson. “So being able to create active apparel and sneaker styles that work both at the gym and on the go fits well for my lifestyle and my collection."
The Warm Up is currently in stores and on JessicaSimpson.com. The performance footwear will be in stores this fall.