Join the Revlon LOVE IS ON Million Dollar Challenge!
Olivia Wilde (Revlon's Global Brand Ambassador) is using her star power in this call-to-action video to urge consumers to participate in the Revlon LOVE IS ON Million Dollar Challenge.
Revlon is looking directly to consumers to help raise awareness and funds for three leading health issues facing women today: women's cancers, heart disease, and diabetes.
Beginning on September 21, nearly 100 charities, including The American Cancer Society, The National Breast Cancer Coalition, Diabetes Research & Wellness Foundation, and others, will call upon their supporters/social networks to raise the most money over a six-week period. The winning charity will receive a $1 million donation from Revlon, and the runner-up will receive $250,000.
The challenge is being hosted on the social fundraising site CrowdRise, and the million-dollar award is the biggest in CrowdRise's history.