Gwyneth, Reese and Other Stars Join Stand Up to Cancer Event
The Hollywood community is once again uniting to support Stand Up to Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), which will stage its fourth biennial fundraising telecast Friday, September 5.
Participants include Gwyneth Paltrow, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller and many others.
Instead of the traditional phone bank staffed by celebrities, the Sept. 5 telecast will feature a “digital lounge” on the set, hosted by Yahoo News Global Anchor Katie Couric. Stars in the digital lounge will reach out to viewers via phone, Facebook, Instagram and other social media platforms through an exciting new campaign called "We're Calling You," which SU2C's supporters can sign up for at WereCallingYou.org.