Sneak Peek at the ‘Volkswagen Beetle Convertible Shark Observation Cage’

The centerpiece of Discovery Channel's “Shark Week” is Luke Tipple’s subaquatic road trip in the “Volkswagen Beetle Convertible Shark Observation Cage.”

Working with Tipple, a marine biologist, and Discovery’s branded entertainment team, last year’s “Shark Week” observation cage has been transformed into a 2013 Beetle Convertible, bringing the underwater action to the ocean floor, and the viewers at home even closer to the deep dive.

Check it out!

“Shark Week” kicked off on Sunday, August 4 on the Discovery Channel!