Snow Bunnies Alert! Snow Sugar Apparel is Must-Have Ski Fashion
“Extra” spoke with designer Sonya Powell, owner of Snow Sugar women’s snow apparel, about her new collection.
Take a look!
Snow Sugar, an upscale women's snow apparel line, launched its new ski collection this month.
Designed to bring fashion, femininity and function to the slopes, the Snow Sugar collection includes pieces such as Icy Pink Popsicle Pants, Sweetheart Gloves and a Cookies and Cream Babooshka Hat -- all guaranteed to keep women warm and looking hot whether skiing down the mountain, dining at the lodge or enjoying an après-ski cocktail slope side.
"We are so excited to be launching this new collection for the 2013/14 ski season," said Powell. "Our mission is to bring girls together to encourage one another to strive for the ultimate, while maintaining their true beauty.”
The inspiration for Snow Sugar came after Powell struggled for years to find unique and fashionable pieces to wear skiing.
After more than two years of research, she finally found fabrics that not only had function, but were also at the cutting edge of fashion to enhance, not hide, a woman's curvy figure.
Snow Sugar was created with women 25-45 in mind, but the style is being enjoyed by trendy, fashion-forward women of every age. The must-have piece every woman needs to have this upcoming ski season is the Hoodie a’la Mode. Great on or off the mountain, this signature piece can easily transition from the slopes to cocktails in the lounge.
Snow Sugar is for girls who are not afraid to be girls!