Video! K-Swiss and 'Kenny Powers' Are Footwear Friends

K-Swiss is back and launching the new TUBES training footwear campaign, featuring Kenny Powers, the fictional character played by Danny McBride in HBO'S hit series, "Eastbound & Down."

Powers is dissatisfied with just being an athlete endorser of the brand, and anoints himself CEO in an effort to take over "basically the whole sports world," taking K-Swiss and TUBES training footwear to the next level.

Watch some behind-the-scenes moments!

Kenny Powers enlists a wide range of athletes, including Kansas City Chiefs Quarterback Matt Cassel, San Francisco 49ers Linebacker Patrick Willis, America's Toughest Trainer and wellness coach Jillian Michaels, former MMA World Champion Urijah Faber and MMA fighter and UFC Light Heavyweight Champion Jon "Bones" Jones.