Get Fit at The Grove with Jeffrey Scott

Fitness expert Jeffery Scott from Equinox Fitness Club joined "Extra" at The Grove on Wednesday and put the crowd to work... check it out!

Equinox is also launching a new ad campaign, By Equinox, which blurs the lines between fashion, fitness and lifestyle by capturing intimate moments that reveal the benefits of fitness without focusing on the act itself. The new campaign was shot by famed fashion photographer Terry Richardson. Check out some of the shots!


The ads were launched January 1 and are on display across a variety of print and digital platform platforms. Phone kiosks and other outdoor signage will go up in New York, Los Angeles, Chicago, Dallas, Boston, Miami, Washington and San Francisco.