Eminem Doesn't Melt in Fiery Crash VMA Promo

Rapper Eminem gets a little help from his fans in a new 2010 MTV Music Video Awards promo.

The ad features this year's most nominated male artist escaping from a fiery car crash, aided by his fans. Watch it!

Eminem is set to take the VMA stage, along with Justin Bieber, Drake and Nicki Minaj, when the show airs Sunday, September 12 at 9:00 PM EDT.