Ellen DeGeneres Launches Record Label, Signs Greyson Chance

On Wednesday's episode of "Ellen," the talk show host surprised her audience with news that she's starting her own record label -- and has signed 12-year-old YouTube sensation Greyson Chance as her first artist!

ellen degeneres and greyson chance

"Greyson ... inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together," DeGeneres said.

Greyson made his television debut on the "Ellen DeGeneres" show May 13. He became a YouTube star with his version of Lady Gaga's "Paparazzi" played at a school talent show, and Ellen tracked him down and flew him to Los Angeles to be on her show.

During his second interview on "Ellen," to air today, the young artist said his quick rise to fame hasn't quite registered. "It's crazy thinking about 30 million people [Watching him on YouTube]. It just makes me happy. It really just hasn't sunken in yet. It has been two weeks and it still hasn't sunken in yet. It's awesome."

Check out Ellen's interview with the up-and-coming young artist -- find out when it airs here.