Another day, another endorsement lost for Tiger Woods.
Swiss watch maker Tag Heuer says it will no longer use Tiger Woods' image for their ads in the U.S.
On Friday, CEO Jean-Christophe Babin told Swiss daily Le Matin, "We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events."
In a statement to UsMagazine.com, Babin clarifies "the partnership with Tiger Woods will continue." He continued, "We will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf."