A post on the Zimbabwe Conservation Task Force's Facebook page read: "It is with huge disgust and sadness that we have just been informed that Jericho, Cecil's brother has been killed at 4pm today. We are absolutely heart broken. We will update you all as soon as we have more details."
The organization's head, Johnny Rodrigues, had confirmed the shocking death to CNN.
However, People reports that there is now confirmation that Jericho — who is not Cecil's biological brother, as reports had suggested — is very much alive.
Who are you gonna believe, the Internet or your lion eyes?
In related news, Cecil's killer, Palmer, has reportedly "reached out" to U.S. authorities, who had been seeking him in conjunction with a Zimbabwean investigation into Cecil's shooting.