Lane Bryant, the nation’s leader in fashion for women sizes 14 to 28, launched the #ImNoAngel campaign to celebrate women of all shapes and sizes, along with a powerful new message: All women are sexy.
The new print and TV ads were shot by famed photographer Cass Bird and feature some of the sexiest models in the industry, including Sports Illustrated superstar and lingerie model Ashley Graham.
Shot in black and white, each photo of the model personifies the idea that sexy doesn't come in one form; sexy is unique, real, and personal for each and every woman.
Not every woman can be a Victoria’s Secret model. The #ImNoAngel hashtag was created to redefine these ideals, and Lane Bryant wants everyone to join the movement by taking a mirror selfie that showcases your own idea of sexy with #ImNoAngel" written in lipstick on the mirror, and share on social media.