Designer Diane von Furstenberg and fashion maven Anna Wintour have announced BORNFREE, a campaign to eliminate the transmission of HIV from mothers to babies by the end of 2015.

A stellar group of top designers, including Stella McCartney, Donatella Versace and Vera Wang, will contribute to the BORNFREE collection, to be sold online at Shopbop.com.

All proceeds from the collection will benefit in-country investments in talent and programs to achieve a generation born HIV-free.

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