Speaking to Women's Wear Daily, designer Reed Krakoff said he selected the Oscar nominee because she is a "combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery."
Moore has also been the face for L'Oréal, Bulgari and Talbots.
Actress Julianne Moore officially signed on as the new spokesmodel for Reed Krakoff.
Moore will launch the brand's fall 2013 campaign. See some of the ad pics at E!