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Animal Planet’s ‘Mermaid’ Hoax: The Ratings Tale

Hoax or not, the Animal Planet special “Mermaids: The New Evidence” was a big hit when it aired on Sunday, making it the most watched show in the channel’s history!
The faux “documentary,” which was a follow-up to last year’s “Mermaids: The Body Found,” garnered 3.6 million viewers, shattering the network’s ratings record.

Animal Planet’s press release touting the new ratings continued the pretense, referring to the special’s “exclusive interview with Dr. Paul Robertson, former NOAA scientist.”
There is a disclaimer that the program is “science fiction,” but it’s buried in the show’s closing credits. For all great video clips, go to the Animal Planet "Mermaid" page!