Superman fans, mark your calendars! Walmart announced that it has partnered with Warner Bros. to give its customers exclusive access to see “Man of Steel” in theaters nationwide before the film’s official release. This program marks the first time in entertainment history that a studio has partnered with a retailer to provide such an opportunity for fans.
The Superman reboot starring Henry Cavill opens in theaters June 14.
Dan Fellman, Warner Bros. President of Domestic Distribution, stated, “We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see ‘Man of Steel.’ We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide.”
“Man of Steel” director Zack Snyder added, “We have appreciated the unwavering support of the fans, and can’t wait to share the movie with them. I am thrilled that Walmart is giving us this terrific opportunity to open the doors early.”