Actress, recording artist and designer Selena Gomez and a band of teens celebrated her new partnership with the adidas NEO Label.

The adidas NEO Label has appointed Gomez its new global style icon and guest designer through a three-year partnership until the end of 2015.

Take a look!


Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013.

Gomez said, “I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey.”

Visit Adidas.com/NEO to stay up to date on all things NEO, including the brand’s fresh new looks and Selena Gomez’s seasonal favorites beginning 2013.

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