Rickland Orchards Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek-American “Extra” host, author and producer Maria Menounos in a brand partnership, it was announced today by Rickland Orchard’s Co-Founders Michael Sands and Jason Cohen.
“Getting to know Maria over the last couple of months and listening to the daily challenges she faces to eat right while on-the-go, we realized she would be the ideal addition to our team,” added CEO and co-founder Jason Cohen. “Her insight and ambition around balancing a healthier lifestyle makes this relationship special.”
As the current host of the ever-popular daily TV news program “Extra,” Menounos has a jam-packed schedule, yet still finds time to look and feel her very best. Menounos’ commitment to a healthy, nutritious lifestyle, while always on-the-run, mirrors the philosophy of the Rickland Orchards brand. Menounos refuels her body with Rickland Orchards Greek Yogurt Bars and can often be found snacking on her favorite flavor, blueberry acai.
“Being Greek, I’ve always loved Greek Yogurt, but with my crazy schedule Rickland bars are delicious and easy. After trying my first Rickland Orchards Greek Yogurt bar, I was hooked! Now I can experience the great taste and benefits of Greek Yogurt anytime, anywhere I go.” She continued, “I was so impressed by these delicious bars that I wanted to get involved, and am excited to have the opportunity to spread the word.”
Maria knows her audience well, and in partnering, she will play a creative and active role in educating and engaging consumers who appreciate and relate to her health-conscious, active lifestyle. In addition to appearing in the upcoming ad campaign, Maria will host an Exclusive Wellness Challenge and provide overall wellness tips for maintaining a work-life balance, healthy eating habits, and introducing her exclusive new flavor. Through these initiatives, Maria Menounos will influence all consumers in maintaining a healthy and balanced lifestyle.