Yes, rapper Snoop Dogg is re-envisioning himself as Rasta named Snoop Lion.
Using traditional reggae style, the album is being spun off as a three-part project, including a documentary and coffee table photo book, all under the name Snoop Lion.
"I have always said I was Bob Marley reincarnated," Snoop, 40, said. "I have always been a Rastafari."
Don’t worry, Snoop fans, he isn’t giving up on rap. The artist, whose real name is Calvin Cordozar Broadus, Jr., explained, "I could never become Snoop Lion if I wasn't Snoop Dogg first."