Yes, rapper Snoop Dogg is re-envisioning himself as Rasta named Snoop Lion.

Meet the New Snoop… Lion, That Is
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Snoop told reporters at a NYC press conference Tuesday that he underwent a spiritual and artistic rebirth in Jamaica while recording his album “Reincarnated.”

Using traditional reggae style, the album is being spun off as a three-part project, including a documentary and coffee table photo book, all under the name Snoop Lion.

"I have always said I was Bob Marley reincarnated," Snoop, 40, said. "I have always been a Rastafari."

Don’t worry, Snoop fans, he isn’t giving up on rap. The artist, whose real name is Calvin Cordozar Broadus, Jr., explained, "I could never become Snoop Lion if I wasn't Snoop Dogg first."

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