Jay-Z Stars in First Rocawear Commercial

Rapper Jay-Z released the first commercial for his clothing brand Rocawear on Monday during the NCAA championship game.

The commercial, titled "Marcy to Barclays," represents the entrepreneur's life -- from living in Brooklyn's Marcy Projects to music superstardom.

"Wherever you grow up, that's your root, right?" Jay-Z asks in the 30-second spot. "My goal was to have one gold album, and that was it, and then it became, 'I want to show that artists can extend to the executive ranks.'"