As the new face of Jockey, NFL star Tim Tebow won't be following in the footsteps of David Beckham by dropping his trousers to sell underwear.
"Some things are better when left to the imagination," says Mo Moorman, PR Director for Jockey International, on HuffingtonPost.com.
An underwear-clad Tebow was briefly displayed on the company's website, but the image was replaced with one of the Denver Bronco fully clothed.
"It just shows you what direction the country is in," Skweez Couture founder and ex-"Real Housewives of New York" star Jill Zarin said. "Because if you go back 20 years, we were more liberal and we had Marky Mark in his underwear in the middle of Times Square for Calvin Klein. And now you've got the other extreme of Tebow completely clothed -- he might as well wear a turtleneck."
Marketing expert Stephen Bender agreed, "If you're not going to show the product, then how is the campaign going to work? You are either selling underwear or you're not."
Despite the backlash, the quarterback has been a "lightning rod" for the brand, driving up sales, according to Chief Marketing Officer Dustin Cohn.