Beyoncé Goes Too Light?

Singer Beyoncé, who just gave birth to baby Blue Ivy, is being criticized for looking too white in her new promo ad.

The photo, being used to re-promote her album "4," was taken before her pregnancy. It shows the Grammy winner laying across a leopard print couch in a crochet bodysuit and appearing much lighter than her normal skin tone.

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The New York Post called it "shocking," and there were other blogs slamming Beyoncé for not representing her African-American ethnicity.

This isn't the first time the 30-year-old superstar has been allegedly whitewashed. In 2008, L'Oreal was accused of digitally lightening Beyoncé's skin in a Feria hair color ad.

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