Reality megastar Kim Kardashian is being replaced by a French bulldog for this year's Skechers Super Bowl commercial. Oh, well. That's shoe biz.
Kardashian famously starred in a racy Skechers Shape-Up shoe ad last year -- before the infamous 72-day marriage drama with Kris Humphries began. Kim has been slightly less visible following the backlash about her whirlwind nuptial drama.
Skechers Fitness president Leonard Armato said the decision to drop Kim had nothing to do with her split, saying, "Kim got us more attention than we ever dreamed. We have to establish Skechers as more than a lifestyle company."
The new ad will features the Skechers pooch wearing the brand's high-tech GOrun shoes and racing a pack of greyhounds. Dallas Mavericks owner Mark Cuban will also appear in the ad.